Cost: Buffer offers several pricing plans, starting with a free plan that includes basic features, such as scheduling up to 10 posts per social account. Its paid plans range from $15 per month to $99+ per month, depending on the number of social accounts and advanced features.

Automated promotion: Buffer does not automatically promote new listings, price reductions, open houses, or sold properties. It’s mainly used for scheduling and publishing social media content.

Branding: Buffer does not automatically brand content to the agent or brokerage. However, users can customize posts and add branding elements, such as logos or watermarks.

Connectivity: Buffer is connected to major social media platforms, and users can manage multiple accounts from one dashboard.

Customization: Buffer offers customization options for posts, including adding images, videos, and hashtags. Users can also schedule posts in advance and set up recurring posts.

PPC ads: Buffer does not offer PPC advertising. However, users can use its analytics tools to track engagement and performance of organic social media posts.

Curated content: Buffer does not offer curated content. However, users can use its content suggestions feature to discover relevant content to share with their audience.

Market insights: Buffer provides analytics tools that allow users to track engagement, reach, and other performance metrics across social media platforms.

Video: Buffer supports video posts on social media platforms that allow it, such as Facebook and Instagram.

Reviews: Buffer has generally positive reviews online, with users praising its ease of use, scheduling options, and analytics features. However, some users note that it can be limited in terms of functionality for larger businesses or social media accounts with high engagement.